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Hard sell

noun

Noun

1
A sales technique of pressuring the potential buyer to agree to a purchase.
"The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said."
2
forceful and insistent advertising wordnet
3
A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.
"Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw."

Unscramble this word: hardsell